Loading Dock Equipment, Commercial Door Products, and Installation Services

American Roll-Up Door Co., a division of DuraServ, provides in Jacksonville, Orlando, and Tampa with loading dock equipmentcommercial door products, and installation services. We are a distributor and installer of Serco, and APS loading dock, and Clopay, Cornell, Dynaco, Hormann, & Overhead Door commercial doors in Florida.

Call American Roll-Up Door Co. today or connect with us online to find out how we can help you.

Commercial Products

Dock Levelers & Lifts

Serco loading dock levelers and lifts include industry-leading features that increase productivity and improve the safety of the loading dock.

Mechanical Dock Levelers

Serco W series mechanical dock levelers set the industry standard for durability, dependability, and safe operation. Mechanical dock levelers have a single-point adjustment extension spring counterbalance, unlimited float hold-down, an integral maintenance strut, and lip support latch features.

Hydraulic Dock Levelers

Hydraulic dock levelers provide the highest capacity rating and are designed for busy loading docks. Serco hydraulic dock levelers are high-performance, low-maintenance, fast, safe, and have an easy push-button operation. The SafeTFrame® design delivers added durability and structural strength.

Air Powered Dock Levelers

Serco Air Powered dock levelers are safe, easy to operate, and with advanced technology used in heavy-lifting industries. It offers a low-maintenance solution and operational efficiency. A simple push-button activation rises the deck effortlessly. No springs, no hold down, no costly repairs.

    • Serco Air Bag Dock Leveler Model AB
    • Serco Air Powered Edge-of-Dock Model

Specialty Dock Levelers

Serco specialty dock levelers deliver reliable powered up and powered down performance.

Loading Dock Options

Effective solutions to protect loading dock systems from outdoor elements and expensive repairs.

Dock and In-Plant Lifts

Dock and In-Plant Lifts provide accessibility to docks and permit the safe and efficient transfer of products.

Dock Seals & Shelters

Dock seals or shelters cover the gap between a dock and a trailer by creating an extension of a facility that seals the top, sides, and back of a trailer.

Dock Seals

Serco dock seals create an airtight seal between a dock system and trailer.

Dock Shelters

Serco dock shelters enclose trailer tops and sides for ultimate sealing efficiency. Serco dock shelters offer reliable performance and protection from compression and reversing trailers.

Dock Seal Options

Dry dock system shields a loading dock area from external moisture with no required maintenance.

    • Serco S900DD Dry Dock System


Serco inflatable dock seals and shelters provide a tight seal for climate-controlled loading docks.

Safety Equipment & Truck Restraints

Loading dock safety equipment prevents dock accidents during loading and unloading.

Truck Restraints

Truck restraints keep a truck or trailer stationed at the dock.

Wheel Restraints

Wheel restraints secure any vehicle to effectively maintain an accident-free loading dock.

    • Serco SLSC Safety-Chock Surface Restraint
    • Serco Manual Safety Chock
    • Serco Universal Truck-Chock In-Ground Wheel Restraint
    • APS Wheel Chock & Chain

Safety & Lighting

Safety and light communication systems improve security and productivity at the loading dock.

Impact Barriers

Impact barriers protect personnel, goods, and equipment from accidentally rolling off the dock.

    • APS Bollard Pole
    • APS Dock Impact Barrier
    • Dock Guard™ Safety Barrier Lip

Protective Systems

Loading dock protective systems eliminate costly repairs at your loading dock.

Commercial Door Products

American Roll-Up Door Co. offers commercial doors from rolling doors to sectional doors and high-speed doorsDesigning an efficient loading dock involves analyzing and assessing an entire operation to determine and identify the proper door solution.

Commercial Rolling Steel Doors and Sectional Doors

American Roll-Up Door Co. carries rolling steel doors and sectional doors including rolling fire doors, rolling steel service doors, insulated rolling doors, commercial sheet doors, non-insulated ribbed steel doors, and insulated sectional doors. Rolling steel doors and sectional doors provide long-lasting performance and are reliable solutions for self-storage facilities, warehouses, pharmacies, hospitals, offices, schools, and retail businesses.

High-Performance Doors

American Roll-Up Door Co. carries Dynaco and Hormann high-performance doors for temperature-controlled environments, manufacturing, food and beverage, cold storage, warehouse, and distribution facilities. Dynaco and Hormann doors comply with strict quality standards, offer superior workmanship, and deliver excellent performance and reliability.

Dynaco Doors

Dynaco high-performance doors are safereliable, and maintenance-friendly, and with European standards. Dynaco doors offer to save energy, reduce total operational costs, streamline traffic flow, and optimize logistics.

Hormann High-Speed Doors

Hörmann high-speed doors provide the best quality, value, and selection of interior and exterior doors to optimize the flow of traffic, improve temperature-controlled areas, and save energy for industrial facilities and commercial buildings.

Industrial Fans

Industrial fans are High-Volume, Low-Speed Fans that efficiently move air through an industrial space. HVLS fans are ideal in climate-controlled and non-conditioned areas.

Loading Dock Equipment and Commercial Doors Uses

  • Auto Dealers
  • Cold Storage
  • Distribution Centers
  • Energy Efficient Facilities
  • Food & Beverage Plants
  • High Security Areas
  • Industrial Operations
  • Manufacturing Facilities
  • Parking Garages
  • Pharmaceutical Facilities
  • Retail Businesses
  • Service Centers
  • Transportation & Transit
  • Warehousing Facilities

Florida’s Most Trusted Loading Dock and Commercial Door Distributor and Installer

American Roll-Up Door Co., a division of DuraServ, supplies loading dock equipment and commercial door products to Altamonte Springs, Apopka, Bradenton, Doctor Phillips, Fernandina Beach, Gainesville, Jacksonville, Kissimmee, Lakeland, Lake City, Orlando, Sanford, Sarasota, St. Augustine, St. Petersburg, Tampa, FL and surrounding areas. With skilled technicians, fully equipped service trucks, and an expansive loading dock equipment and door parts inventory, American Roll-Up Door Co. is a company you can depend on.
Whether you need a simple part or searching for efficiency and safety improvements to a current loading dock design, turn to American Roll-Up Door Co.!

Call American Roll-Up Door Co. today or connect with us online to discover safesmooth, and cost-effective loading dock equipment, commercial door products, and installation services.

What is an Air-Powered Dock Leveler for an Efficient Loading Dock Facilities in Jacksonville, FL?

The operation inside a warehouse, distribution center, or manufacturing facility working environment greatly improved compared to before. Many developments were made in the loading dock industry which resulted in various dock leveler choices to support the different needs of business applications.

Are you planning to get an air-powered dock leveler installed to your loading dock facility? The installation of an air-powered dock leveler must be installed by a knowledgeable and well-trained professional and should be based on the manufacturer’s guidelines.

Dock leveler installation from the preparation up to the final process must be meticulously done to protect and improve the operation of your warehouse facility.

What is an air-powered dock leveler?

Air-powered dock Levelers provide an airbag to raise and lower the loading dock levelers. The airbags in these levelers are similar to the stylish airbags found in the automotive. Level airbags are created from a woven polypropylene fiber membrane, coated with a durable PVC shell. These strengthen air bladders that take advantage of their size to move heavy loads with low-pressure air.  

Air-powered levelers feature high volume and low-pressure pump inflates the air bags. It eliminates the messy hydraulic fluids using air and prevents issues with leaky seals and connections. 

When it comes to powered dock levelers, both the air and hydraulic systems are capable of providing years of trouble-free operation. The air-powered dock levelers we offer are the following: 

1.Serco Air Powered Edge-of-Dock Model

Design Highlights:

  •  Push-button operation eliminates manual lifting
  • Patented high volume, low pressure air bag lift system
  • Lift system fully operational under extreme temperatures of -65 to 180 F (-53 to 82 C)
  • Exclusive Lug Style Lip Hinge provides superior strength and extended life
  • High Strength Steel Tread Plate (Ramp & Lip)
  • Robotic Welding for improved strength, quality, and consistency
  • Operating Range is 5″ (127 mm) above to 5″ (127 mm) below the dock
  • Effective Working Range is 3” (72.6 mm) above to 3” (72.6 mm) below the dock
  • Lower Profile Design reduces interference with material handling equipment
  • Beveled Lip Edge (11 degrees) provides a smooth interface with trailers
  • 15” (381 mm) Lip Standard (Optional 17” (432 mm) lip available for refrigerated trailers)
  • Tire Laminated Bumpers mounted to steel bumper blocks – 16” (406 mm) projection
  • Exclusive EZ-Hang installation system simplifies install
  • Integral Maintenance / Service Strut

2. Serco Air Bag Dock Leveler Model AB 

Compared to mechanical dock levelers, the Serco’s air bag dock leveler is safer and far easier to operate. To raise, simply push a button. There’s no back-wrenching pulling of chains, walking down the deck, and no springs or hold-down to repair or replace.

Design Highlights:

  • New! Exclusive SafeTFrame® Design
  • High Volume, Low Pressure Lifting System
  • Low Maintenance Design
  • Exclusive HYDRA CAM™ Plus Automatic Lip Extension
  • High Tensile Steel Lip, Deck & Beams
  • Non-Metallic Push-button Control Panel (Non-Interlock Capable)
  • 120V Single Phase Operation
  • CLEAN FRAME® Design
  • Structural Steel Safety Legs
  • Full Operating Range Toe Guards
  • Below-dock Endloading Capability
  • 16” Lip Standard
  • Grease Fittings
  • Integral Maintenance Strut & Lip Support Latch
  • Heavy-duty B410-14F Dock Bumpers
Serco Air Bag Dock Leveler Model AB
Serco Air Bag Dock Leveler Model AB

Serco and Kelley have installed many dock levelers in industrial facilities more than 135,000.

American Roll-Up Door Company, a division of DuraServ, has been providing Florida with a wide selection of high-end loading dock equipment and skilled professional technicians for installations and service needs for 30 years. We help in designing and installation of safe air powered dock levelers to ensure your industry runs smoothly.

DuraServ was named the 2019 Serco/Kelly Top Volume Distributor for the 16th year. 

2019 Serco/Kelly Top Volume Distributor for the 16th year

Our design team works with architects to design your loading dock facilities from the ground up for maximum efficiency and safety. We provide doorsdocks, and dock accessories to make sure your building’s loading dock system is fully equipped and operational. Our accessories like LED dock lighting and high-grade commercial fans help move the air while reducing energy costs.

American Roll Up Door team design, sales, installation, and service requestcontact us at the following numbers:

  • Jacksonville – (904) 695‐0950
  • Orlando – (407) 857‐2427
  • Tampa – (813) 643‐7000 

Servicing in Jacksonville, Orlando, and Tampa FL and all of North Florida including St. Augustine, Fernandina Beach, Jacksonville, Gainesville, and Lake City.