Loading Dock Equipment, Commercial Door Products, and Installation Services

American Roll-Up Door Co., a division of DuraServ, provides in Jacksonville, Orlando, and Tampa with loading dock equipmentcommercial door products, and installation services. We are a distributor and installer of Serco, and APS loading dock, and Clopay, Cornell, Dynaco, Hormann, & Overhead Door commercial doors in Florida.

Call American Roll-Up Door Co. today or connect with us online to find out how we can help you.

Commercial Products

Dock Levelers & Lifts

Serco loading dock levelers and lifts include industry-leading features that increase productivity and improve the safety of the loading dock.

Mechanical Dock Levelers

Serco W series mechanical dock levelers set the industry standard for durability, dependability, and safe operation. Mechanical dock levelers have a single-point adjustment extension spring counterbalance, unlimited float hold-down, an integral maintenance strut, and lip support latch features.

Hydraulic Dock Levelers

Hydraulic dock levelers provide the highest capacity rating and are designed for busy loading docks. Serco hydraulic dock levelers are high-performance, low-maintenance, fast, safe, and have an easy push-button operation. The SafeTFrame® design delivers added durability and structural strength.

Air Powered Dock Levelers

Serco Air Powered dock levelers are safe, easy to operate, and with advanced technology used in heavy-lifting industries. It offers a low-maintenance solution and operational efficiency. A simple push-button activation rises the deck effortlessly. No springs, no hold down, no costly repairs.

    • Serco Air Bag Dock Leveler Model AB
    • Serco Air Powered Edge-of-Dock Model

Specialty Dock Levelers

Serco specialty dock levelers deliver reliable powered up and powered down performance.

Loading Dock Options

Effective solutions to protect loading dock systems from outdoor elements and expensive repairs.

Dock and In-Plant Lifts

Dock and In-Plant Lifts provide accessibility to docks and permit the safe and efficient transfer of products.

Dock Seals & Shelters

Dock seals or shelters cover the gap between a dock and a trailer by creating an extension of a facility that seals the top, sides, and back of a trailer.

Dock Seals

Serco dock seals create an airtight seal between a dock system and trailer.

Dock Shelters

Serco dock shelters enclose trailer tops and sides for ultimate sealing efficiency. Serco dock shelters offer reliable performance and protection from compression and reversing trailers.

Dock Seal Options

Dry dock system shields a loading dock area from external moisture with no required maintenance.

    • Serco S900DD Dry Dock System


Serco inflatable dock seals and shelters provide a tight seal for climate-controlled loading docks.

Safety Equipment & Truck Restraints

Loading dock safety equipment prevents dock accidents during loading and unloading.

Truck Restraints

Truck restraints keep a truck or trailer stationed at the dock.

Wheel Restraints

Wheel restraints secure any vehicle to effectively maintain an accident-free loading dock.

    • Serco SLSC Safety-Chock Surface Restraint
    • Serco Manual Safety Chock
    • Serco Universal Truck-Chock In-Ground Wheel Restraint
    • APS Wheel Chock & Chain

Safety & Lighting

Safety and light communication systems improve security and productivity at the loading dock.

Impact Barriers

Impact barriers protect personnel, goods, and equipment from accidentally rolling off the dock.

    • APS Bollard Pole
    • APS Dock Impact Barrier
    • Dock Guard™ Safety Barrier Lip

Protective Systems

Loading dock protective systems eliminate costly repairs at your loading dock.

Commercial Door Products

American Roll-Up Door Co. offers commercial doors from rolling doors to sectional doors and high-speed doorsDesigning an efficient loading dock involves analyzing and assessing an entire operation to determine and identify the proper door solution.

Commercial Rolling Steel Doors and Sectional Doors

American Roll-Up Door Co. carries rolling steel doors and sectional doors including rolling fire doors, rolling steel service doors, insulated rolling doors, commercial sheet doors, non-insulated ribbed steel doors, and insulated sectional doors. Rolling steel doors and sectional doors provide long-lasting performance and are reliable solutions for self-storage facilities, warehouses, pharmacies, hospitals, offices, schools, and retail businesses.

High-Performance Doors

American Roll-Up Door Co. carries Dynaco and Hormann high-performance doors for temperature-controlled environments, manufacturing, food and beverage, cold storage, warehouse, and distribution facilities. Dynaco and Hormann doors comply with strict quality standards, offer superior workmanship, and deliver excellent performance and reliability.

Dynaco Doors

Dynaco high-performance doors are safereliable, and maintenance-friendly, and with European standards. Dynaco doors offer to save energy, reduce total operational costs, streamline traffic flow, and optimize logistics.

Hormann High-Speed Doors

Hörmann high-speed doors provide the best quality, value, and selection of interior and exterior doors to optimize the flow of traffic, improve temperature-controlled areas, and save energy for industrial facilities and commercial buildings.

Industrial Fans

Industrial fans are High-Volume, Low-Speed Fans that efficiently move air through an industrial space. HVLS fans are ideal in climate-controlled and non-conditioned areas.

Loading Dock Equipment and Commercial Doors Uses

  • Auto Dealers
  • Cold Storage
  • Distribution Centers
  • Energy Efficient Facilities
  • Food & Beverage Plants
  • High Security Areas
  • Industrial Operations
  • Manufacturing Facilities
  • Parking Garages
  • Pharmaceutical Facilities
  • Retail Businesses
  • Service Centers
  • Transportation & Transit
  • Warehousing Facilities

Florida’s Most Trusted Loading Dock and Commercial Door Distributor and Installer

American Roll-Up Door Co., a division of DuraServ, supplies loading dock equipment and commercial door products to Altamonte Springs, Apopka, Bradenton, Doctor Phillips, Fernandina Beach, Gainesville, Jacksonville, Kissimmee, Lakeland, Lake City, Orlando, Sanford, Sarasota, St. Augustine, St. Petersburg, Tampa, FL and surrounding areas. With skilled technicians, fully equipped service trucks, and an expansive loading dock equipment and door parts inventory, American Roll-Up Door Co. is a company you can depend on.
Whether you need a simple part or searching for efficiency and safety improvements to a current loading dock design, turn to American Roll-Up Door Co.!

Call American Roll-Up Door Co. today or connect with us online to discover safesmooth, and cost-effective loading dock equipment, commercial door products, and installation services.

Dock Levelers and Lifts Products and Installation Services

The loading and unloading of goods, and equipment takes place on a loading dock. Commercial facilities’ loading dock systems provide easy access for the transfer of commodities. Loading docks are designed and engineered for warehouses, retail businesses, manufacturing operationscommercial establishments, and industrial applications

American Roll-Up Door Co., a division of DuraServ, carries the full line of Serco dock levelers and lifts, and APS brand loading dock accessories. Connect with us onlineor call us today for a free quote.

Mechanical Dock Levelers Serco mechanical dock levelers set the industry standard for durability, dependability, operator safety, and are built to last with unlimited float hold-down.

Hydraulic Dock Levelers Serco hydraulic dock levelers are specially designed to handle the fast pace of busy loading docks and offer high-performance, low-maintenance, fast, easy, and safe push-button operation.

Air Powered Dock Levelers Serco air-powered dock levelers provide operational efficiency, reliability, and are a low-maintenance solution with a simple push-button activation to raise the deck. 

  • Serco Air Bag Dock Leveler Model AB 
  • Serco Air Powered Edge-of-Dock Model

Specialty Dock Levelers Serco specialty dock levelers provide reliable powered up and powered down performance.

Loading Dock Options Effective solutions to protect loading dock systems from outdoor elements and expensive repairs.

Dock and In-Plant Lifts Serco dock and in-plant lifts provide versatile, ergonomic and safe lifting for virtually any material.

Florida’s Most Trusted Loading Dock Solutions

American Roll-Up Door Co.a division of DuraServ, offers complete solutions for commercial loading dock system demands from designingsalesinstallation, and service. Our expert sales consultants help discover the perfect solution for your loading dock needs within your budget. 

DuraServ was awarded the 2019 Serco/Kelly Top Volume Distributor for the 16th year.

We service Altamonte Springs, Apopka, Bradenton, Doctor Phillips, Fernandina Beach, GainesvilleJacksonville, Kissimmee, Lakeland, Lake City, Orlando, Sanford, Sarasota, St. Augustine, St. Petersburg, and Tampa, FL and surrounding areas.


Connect with American Roll-Up Door Co. onlineor call us today!

  • Jacksonville, FL: (904) 695‐0950
  • Orlando, FL: (407) 857‐2427
  • Tampa, FL: (813) 643‐7000